Marshalls Good Stuff Social Club @ Houston

Marshalls

We believe women deserve access to the good stuff in life, so The Marshalls Good Stuff Social Club was created as an inclusive event that gives women access to a powerhouse group of experts in a range of inspirational topics designed to help them bridge the gap between their vision board and their reality.​

Following the success of our NYC, Atlanta, and Chicago events, The Marshalls Good Stuff Social Club took its 4th event to Houston giving women free access to expert-led conversations (like Marshalls partners, Keltie Knight and Vivian Tu – and new speakers such as Katya Echazarreta and Deepica Mutyala), as well as, headshot photography, color analysis, networking opportunities, and more.​​ Check out the ongoing Good Stuff Social Club site!

Instagram Stories

We shared two Instagram Stories to give Marshalls followers a behind-the-scenes glimpse of the energy and excitement on the ground at the Houston event.


My creative role on this project:

  • Creative ideation, art direction and execution of the Instagram Story asset to bookend the experience share out

  • Oversaw photography and videography team on site covering the behind the scenes and event coverage

  • Curated an extensive shot list to cover every aspect of this 12 hour activation - including all branded moments, activities, signage, decorated rooms, sessions, and attendees

Client: Marshalls | Agency: Edelman | Creative Team: Nancy Zhu, Ariana, Eva | Creative Oversight: Dan Licht | Photo & Video Team: Hai Le and Danh Phan | Production Partners: DEYAN Design