Popsicle Pouts

Popsicle

Inspired by the imagination of being a grown up and applying a Popsicle as the perfect lip shade between bites, we launched Popsicle Pouts, a playful limited-edition set of tinted lip oils replicating the scents and unlocking the nostalgia of the classic 3 of Popsicle ice pops - OMG Orange 🍊, Cheeky Cherry 🍒, & Groovy Grape 🍇.

Social Posts

We hyped up the launch across social media and dropped limited quantities everyday for a week at the beginning of summer. And it was sold out everyday with people commenting the need for more!

The Unboxing

Opening the box and experiencing the unboxing of physical products in my own home was the best feeling ever!

Check it out on Popsicle’s site.

My creative role on this project:

Oversaw creative ideation, art direction and execution of the campaign
Worked closely with internal integrated team and external production partners to execute the production of 3 custom scents for the 3 Popsicle Pouts
Oversaw design team in creating the campaign logo, look and feel, and box design
Designed the UI/UX of the microsite and social assets